{"id":1193,"date":"2021-04-14T03:51:15","date_gmt":"2021-04-14T03:51:15","guid":{"rendered":"https:\/\/marketingtools.com.mx\/Empresa\/?p=1193"},"modified":"2021-05-13T02:54:12","modified_gmt":"2021-05-13T02:54:12","slug":"principal-error-a-evitar-en-tu-estrategia-de-reconocimiento-de-marca","status":"publish","type":"post","link":"https:\/\/marketingtools.com.mx\/Empresa\/principal-error-a-evitar-en-tu-estrategia-de-reconocimiento-de-marca\/","title":{"rendered":"Refuerza tu estrategia de reconocimiento de marca"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1193\" class=\"elementor elementor-1193\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5480f64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5480f64\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4de5fd\" data-id=\"a4de5fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a26030 elementor-widget elementor-widget-heading\" data-id=\"2a26030\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight: normal;\"><p dir=\"ltr\" style=\"line-height:1.38;text-align: center;margin-top:0pt;margin-bottom:0pt;\"><em style=\"font-weight: 400; font-family: var( --e-global-typography-primary-font-family ), Sans-serif; color: rgb(122, 122, 122); font-size: 15px; letter-spacing: -0.4px; text-align: justify; white-space: normal;\"><span style=\"font-size: 11pt; font-weight: 400; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\">Tu marca trata de c\u00f3mo tus clientes perciben tu empresa.&nbsp;<\/span><\/em><span style=\"font-size: 2rem; color: var( --e-global-color-primary ); font-family: var( --e-global-typography-primary-font-family ), Sans-serif; font-weight: var( --e-global-typography-primary-font-weight );\"><\/span><br><\/p><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2be848 elementor-widget elementor-widget-text-editor\" data-id=\"b2be848\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 400;\">Si te preguntara en este momento que marca se te viene a la mente cu\u00e1ndo hablamos de \u201cx categor\u00eda\u201d, probablemente me podr\u00edas dar una lista de al menos 3 marcas.(Inclusive aunque sea de un producto o servicio que no has consumido <\/span><b>a\u00fan)<\/b><span style=\"font-weight: 400;\">, pero que de alguna u otra manera se encuentran bien posicionadas en tu mente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y si un d\u00eda necesitaras ese servicio, \u00bfpor cu\u00e1l crees que te inclinar\u00edas ?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si, seguramente por alguna de las marcas que tienes posicionadas sobre ese producto o servicio. Por inercia tendemos a elegir lo conocido porque nos da una sensaci\u00f3n de confianza y de cierta forma una conexi\u00f3n, que una vez generada aumentar\u00e1 las posibilidades de que realices compras posteriores sin pensarlo mucho.<\/span><\/p><p><span style=\"font-weight:normal;\" id=\"docs-internal-guid-027181a4-7fff-a375-9c67-8f5f0e642b69\"><span style=\"font-size: 11pt; color: rgb(67, 67, 67); background-color: transparent; font-weight: 700; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap;\"><span style=\"border-width: initial; border-style: none; display: inline-block; overflow: hidden; width: 602px; height: 343px;\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh6.googleusercontent.com\/qBURF9mzsZC7BtyZAM3vYi-oYfRHfLOG3r0hKlo-Hjm3LUhsOrtAg-rDor00wd6RXKHPj1S227U8-z5StCE-J9-Or6KBtKLjhmoCrD-24ag97ZAiHecXIxqmhnpN94BAPLWdLG56\" width=\"602\" height=\"343\" style=\"margin-left:0px;margin-top:0px;\"><\/span><\/span><\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7bca8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7bca8e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bad6d3e\" data-id=\"bad6d3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc0796d elementor-widget elementor-widget-text-editor\" data-id=\"bc0796d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 400;\">Debemos elegir estrategias de marketing que nos permitan llegar a la mayor cantidad de clientes potenciales, pero otorg\u00e1ndoles un valor agregado, un plus. Que al verlo autom\u00e1ticamente los haga pensar en nuestra marca y tenga una exposici\u00f3n privilegiada.<\/span><a href=\"https:\/\/marketingtools.com.mx\/Empresa\/cuales-son-los-articulos-promocionales-mas-populares-y-efectivos\/\"> <span style=\"font-weight: 400;\">Aqu\u00ed<\/span><\/a><span style=\"font-weight: 400;\"> te dejamos algunas recomendaciones de los promocionales m\u00e1s efectivos, o si quieres saber un poco m\u00e1s sobre los<\/span><a href=\"https:\/\/marketingtools.com.mx\/Empresa\/top-5-razones-por-que-optar-por-articulos-promocionales\/\"> <span style=\"font-weight: 400;\">beneficios<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pero antes de eso,.. ok queremos generar este reconocimiento de marca o brand awareness, pero siempre debes preguntarte antes de hacerlo<\/span> <b>\u00bfestamos comunicando el mensaje correcto?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Piensa en Apple, y lo primero que pensar\u00e1s ser\u00e1 en innovaci\u00f3n, minimalismo y dise\u00f1o en vanguardia. Piensa en Nike y pensar\u00e1s en un atleta de alto rendimiento. Te dan la imagen.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pero \u00bfqu\u00e9 pasar\u00eda si Apple distribuyera USB\u2019s de mala calidad brandeada con su logotipo c\u00f3mo art\u00edculo promocional? Ok, tendr\u00edan su logotipo, pero no encajar\u00eda con la percepci\u00f3n que se tiene de la marca, \u00bfno es as\u00ed?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y si Nike te regalara bol\u00edgrafos como promocionales, una marca que se sabe es \u201catl\u00e9tica\u201d en personalidad, podr\u00eda confundir a sus clientes al ofrecer productos que visualizas en una oficina, verdad?&nbsp;<\/span><\/p>\n<p><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36886e1 elementor-widget elementor-widget-image\" data-id=\"36886e1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"885\" height=\"505\" src=\"https:\/\/marketingtools.com.mx\/Empresa\/wp-content\/uploads\/2021\/03\/Aumenta-el-reconocimiento-de-marca-1.png\" class=\"attachment-large size-large\" alt=\"Aumentar el reconocimiento de marca\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/marketingtools.com.mx\/Empresa\/wp-content\/uploads\/2021\/03\/Aumenta-el-reconocimiento-de-marca-1.png 885w, https:\/\/marketingtools.com.mx\/Empresa\/wp-content\/uploads\/2021\/03\/Aumenta-el-reconocimiento-de-marca-1-300x171.png 300w, https:\/\/marketingtools.com.mx\/Empresa\/wp-content\/uploads\/2021\/03\/Aumenta-el-reconocimiento-de-marca-1-768x438.png 768w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26a6a27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26a6a27\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64f211d\" data-id=\"64f211d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-021d4a8 elementor-widget elementor-widget-text-editor\" data-id=\"021d4a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3ae461 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3ae461\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bbdcd7\" data-id=\"2bbdcd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b68368f elementor-widget elementor-widget-text-editor\" data-id=\"b68368f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p style=\"font-size: 15px; font-style: normal; font-weight: 400;\"><span style=\"font-size: 15px; font-weight: 400;\">Una marca, es como una persona, a la que se le asignan atributos de personalidad, c\u00f3mo se comporta y c\u00f3mo se expresa marca en c\u00f3mo te perciben tus clientes, por lo tanto debes reforzar estas creencias y toda tu comunicaci\u00f3n debe ser orientada y manifestada apoyando a su personalidad de marca.\u00a0<\/span><\/p><p style=\"font-size: 15px; font-style: normal; font-weight: 400;\"><span style=\"font-weight: bold;\">Por eso, debes aumentar el conocimiento de tu marca, pero de la forma \u00fanica y exclusiva c\u00f3mo son percibidos como marca.\u00a0<\/span><\/p><p style=\"font-size: 15px; font-style: normal; font-weight: 400;\"><span style=\"font-size: 15px; font-weight: 400;\">Si no te decides por qu\u00e9 promocionales inclinarte,\u00a0<\/span><a style=\"font-size: 15px;\" href=\"https:\/\/marketingtools.com.mx\/Empresa\/contacto\/\">cont\u00e1ctanos<\/a><span style=\"font-size: 15px; font-weight: 400;\">\u00a0y te ayudaremos a elegir los ideales acorde a tu sector o giro empresarial.\u00a0<\/span><\/p><p>\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ad28e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ad28e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94d0dfa\" data-id=\"94d0dfa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e95182 eael-contact-form-7-button-custom elementor-widget elementor-widget-eael-contact-form-7\" data-id=\"7e95182\" data-element_type=\"widget\" data-widget_type=\"eael-contact-form-7.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"eael-contact-form-7-wrapper\">\n                <div class=\"eael-contact-form eael-contact-form-7 eael-contact-form-7e95182 placeholder-show eael-contact-form-align-default\"><div role=\"form\" class=\"wpcf7\" id=\"wpcf7-f1424-o1\" lang=\"es-MX\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/Empresa\/wp-json\/wp\/v2\/posts\/1193#wpcf7-f1424-o1\" method=\"post\" class=\"wpcf7-form init\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"1424\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.4.1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_MX\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f1424-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<p><label> Tu nombre<br \/>\n    <span class=\"wpcf7-form-control-wrap your-name\"><input type=\"text\" name=\"your-name\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" \/><\/span> <\/label><\/p>\n<p><label> Tu correo electr\u00f3nico<br \/>\n    <span class=\"wpcf7-form-control-wrap your-email\"><input type=\"email\" name=\"your-email\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" \/><\/span> <\/label><\/p>\n<p><label> Asunto<br \/>\n    <span class=\"wpcf7-form-control-wrap your-subject\"><input type=\"text\" name=\"your-subject\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" \/><\/span> <\/label><\/p>\n<p><label> Tu mensaje (opcional)<br \/>\n    <span class=\"wpcf7-form-control-wrap your-message\"><textarea name=\"your-message\" cols=\"40\" rows=\"10\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\"><\/textarea><\/span> <\/label><\/p>\n<p><input type=\"submit\" value=\"Enviar\" class=\"wpcf7-form-control wpcf7-submit\" \/><\/p>\n<div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div><\/form><\/div><\/div>\n            <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81229de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81229de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c08db8\" data-id=\"3c08db8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1461795 elementor-widget elementor-widget-image\" data-id=\"1461795\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"900\" height=\"210\" src=\"https:\/\/marketingtools.com.mx\/Empresa\/wp-content\/uploads\/2019\/10\/logo-pie.jpg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/marketingtools.com.mx\/Empresa\/wp-content\/uploads\/2019\/10\/logo-pie.jpg 900w, https:\/\/marketingtools.com.mx\/Empresa\/wp-content\/uploads\/2019\/10\/logo-pie-300x70.jpg 300w, https:\/\/marketingtools.com.mx\/Empresa\/wp-content\/uploads\/2019\/10\/logo-pie-768x179.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tu marca trata de c\u00f3mo tus clientes perciben tu empresa.&nbsp; Si te preguntara en este momento que marca se te viene a la mente cu\u00e1ndo hablamos de \u201cx categor\u00eda\u201d, probablemente me podr\u00edas dar una lista de al menos 3 marcas.(Inclusive aunque sea de un producto o servicio que no has consumido a\u00fan), pero que de 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