{"id":141,"date":"2019-12-09T20:18:01","date_gmt":"2019-12-09T20:18:01","guid":{"rendered":"https:\/\/marketingtools.com.mx\/blog\/?p=141"},"modified":"2019-12-09T20:18:02","modified_gmt":"2019-12-09T20:18:02","slug":"como-influir-en-tus-clientes-con-marketing-promocional","status":"publish","type":"post","link":"https:\/\/marketingtools.com.mx\/Empresa\/como-influir-en-tus-clientes-con-marketing-promocional\/","title":{"rendered":"C\u00f3mo influir en tus clientes con Marketing Promocional"},"content":{"rendered":"\n

Como ya hemos hablado anteriormente, los art\u00edculos promocionales personalizados influyen indiscutiblemente en el mejoramiento en niveles de engagement, reconocimiento y posicionamiento de marca. Esto gracias a varios factores, como su relaci\u00f3n de bajo costo – beneficio de los productos, el nivel de exposici\u00f3n que brindan, el reconocimiento instant\u00e1neo de marca, entre otros. <\/p>\n\n\n\n

Si quieres conocer m\u00e1s al respecto puedes checar TOP 5 Razones por qu\u00e9 optar por Art\u00edculos promocionales<\/a> en el que hablamos m\u00e1s acerca de sus beneficios, o \u00bfPor qu\u00e9 optar por Art\u00edculos promocionales?<\/a>.<\/p>\n\n\n\n

Volviendo a la pregunta, \u00bfC\u00f3mo puede mi marca sobresalir frente a los clientes?.\u00a0 <\/strong><\/em> Clientes que est\u00e1n siendo constantemente bombardeados por\u00a0publicidad de distintas marcas, productos y servicios.\u00a0 <\/p>\n\n\n\n

\"Imagen<\/figure><\/div>\n\n\n\n

Fijando objetivos, uniendo recursos y otorgando incentivos. Tu cliente d\u00eda a d\u00eda gracias a la hiperconectividad recibe toneladas de informaci\u00f3n por medios tradicionales, internet, redes sociales, publicidad BTL, etc. Y requiere de un plus, un incentivo que provoque pensar en tu marca como primera opci\u00f3n\u00a0 al pensar en el producto o servicio que ofreces. Todo esto puedes conseguirlo por medio del Marketing.\u00a0<\/p>\n\n\n\n

Una de las principales t\u00e9cnicas utilizadas, es el Marketing promocional, \u00bfen qu\u00e9 consiste?. Este busca aumentar el inter\u00e9s del cliente gracias y a partir de un est\u00edmulo adicional a tu producto o servicio ofrecido. Este debe ser relevante para el p\u00fablico y el giro de tu empresa, as\u00ed como recalcar las cualidades del mismo o a\u00f1adir un plus y pueden ser otorgados en forma de cupones, regalos, descuentos o promociones.\u00a0<\/p>\n\n\n\n

Todas estas estrategias deben ser orientadas con objetivos SMART. De sus siglas en ingl\u00e9s: Espec\u00edficos, Medibles, Alcanzables, Relevantes y a tiempo. <\/em>Generando una experiencia relevante e inmediata en el p\u00fablico que lo recibe.\u00a0<\/p>\n\n\n\n

\u00bfQu\u00e9 significa cada sigla? <\/strong><\/p>\n\n\n\n

\"Resultado<\/figure><\/div>\n\n\n\n

S<\/strong> Specific<\/em> (Espec\u00edfico): \u00bfQue buscas conseguir?<\/p>\n\n\n\n

M<\/strong> Mesurable<\/em> (Medible): \u00bfPuede medir su eficacia? <\/p>\n\n\n\n

A <\/strong>Attainable<\/em> (Alcanzable): \u00bfEs viable? <\/p>\n\n\n\n

R <\/strong>Relevant<\/em> (Relevante): \u00bfEs de inter\u00e9s para tu empresa y p\u00fablico?<\/p>\n\n\n\n

T <\/strong>Timely <\/em>(A tiempo): \u00bfCu\u00e1nto tiempo se tiene para cumplir la meta?\u00a0<\/p>\n\n\n\n

Facilitando as\u00ed la creaci\u00f3n de tu estrategia de Marketing. As\u00ed mismo, un estudio realizado por Sage World en USA demostr\u00f3 que El 85% de las personas hacen negocios con el anunciante despu\u00e9s de recibir un art\u00edculo promocional.<\/p>\n\n\n\n

\u00bfCu\u00e1l es la raz\u00f3n? El neuromarketing nos explica que esto es una reacci\u00f3n natural al recibir un incentivo o recompensa al realizar una acci\u00f3n, nuestro cerebro produce una sustancia llamada \u201cDopamina\u201d el cual es un neurotransmisor que nos provoca sentir satisfacci\u00f3n y felicidad. As\u00ed como a incitarnos a repetir la misma conducta para obtener el mismo resultado.\u00a0<\/p>\n\n\n\n

Estas experiencias positivas en el cliente son las que buscamos conseguir para construir reconocimiento de marca, preferencia y lealtad, aumentando de esta forma las ventas y d\u00e1ndole ese distintivo a tu marca.\u00a0
<\/strong><\/p>\n\n\n\n

Si requieres de m\u00e1s informaci\u00f3n o una cotizaci\u00f3n \u2026 \u00a1No olvides contactarnos!<\/strong><\/a><\/h1>\n\n\n\n

Estaremos encantados de atenderte.<\/em>
<\/p>\n","protected":false},"excerpt":{"rendered":"

Como ya hemos hablado anteriormente, los art\u00edculos promocionales personalizados influyen indiscutiblemente en el mejoramiento en niveles de engagement, reconocimiento y posicionamiento de marca. Esto gracias a varios factores, como su relaci\u00f3n de bajo costo – beneficio de los productos, el nivel de exposici\u00f3n que brindan, el reconocimiento instant\u00e1neo de marca, entre otros. Si quieres conocer […]<\/p>\n","protected":false},"author":1,"featured_media":143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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