{"id":1415,"date":"2021-04-29T09:19:00","date_gmt":"2021-04-29T09:19:00","guid":{"rendered":"https:\/\/marketingtools.com.mx\/Empresa\/?p=1415"},"modified":"2021-04-29T03:22:24","modified_gmt":"2021-04-29T03:22:24","slug":"fortifica-tu-estrategia-de-employer-branding","status":"publish","type":"post","link":"https:\/\/marketingtools.com.mx\/Empresa\/fortifica-tu-estrategia-de-employer-branding\/","title":{"rendered":"Fortifica tu estrategia de employer branding"},"content":{"rendered":"\n<p>Sab\u00edas que aquellas empresas que tienen una fuerte marca empleadora, <strong>ven disminuir el coste de la contrataci\u00f3n en un 43%<\/strong> de media.<\/p>\n\n\n\n<p>\u00bfY c\u00f3mo esto es posible? Tus trabajadores son tus mejores aliados, son tus embajadores. Ellos saben exactamente c\u00f3mo es trabajar para tu empresa.&nbsp;<\/p>\n\n\n\n<p>Debes permitir que sean ellos quienes expliquen los beneficios que ofreces, c\u00f3mo es la cultura empresarial, el ambiente de todos los d\u00edas.\u00a0<\/p>\n\n\n\n<p>Cada vez m\u00e1s empresas son conscientes de que cuidar su Employer Branding es tan importante como cuidar de su marca global, debes trabajar tu marca como empleador y debes empezar a tratar al talento como tratas a tus clientes.<\/p>\n\n\n\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh3.googleusercontent.com\/ma5UJ9eXmivx3YZD2KdcNb7rqhSjCvGVDrC8gNTXvxLTq4Ts6tfJ_8WSIN89GyM5v5e-jiRRLLMwoMK6lRgiISI5MGwwCJkK25Lgtqw7r5SRU8N8wG-bO9iPvvWIc1mgZfuD2dFZ\" width=\"602\" height=\"315\"><\/p>\n\n\n\n<p>Y c\u00f3mo bien dicen, la primera impresi\u00f3n, es la que cuenta, \u00bfqu\u00e9 mensaje les das a tus trabajadores en aqu\u00e9l primer d\u00eda de trabajo, tan emocionante, y esperado?<\/p>\n\n\n\n<p>\u00bfLos haces sentir parte del equipo desde el primer d\u00eda?&nbsp;<\/p>\n\n\n\n<p>Una opci\u00f3n especial, es otorgarles un Kit de bienvenida, que secretamente ( o no), es un detalle muy valorado, as\u00ed c\u00f3mo desde una primera instancia invita a tus empleados a volverse embajadores de tu marca. Y si no me crees el impacto que conlleva, te invito a buscar en LinkedIn #Kit de bienvenida, y podr\u00e1s ver la inmensa cantidad de publicaciones y fotos, de la emoci\u00f3n y entusiasmo que proyectan al sentirse \u201cconsentidos\u201d desde el d\u00eda 1 por sus empleadores.\u00a0<\/p>\n\n\n\n<p>Aqu\u00ed te dejamos algunos comentarios de colaboradores en LinkedIn, sobre sus experiencias con algunas marcas, que les dejaron &#8220;su huella&#8221; desde un primer momento:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/iPuYtOTN8Mtj0QWzl7FzfR9_-mS_gTR3qmjprcS3XdwMvTgxUo1kRFMzN4lSGIQ-EeuxtPeLNqdHzN1-zx1m7iFZrt-bqCeWrodthc37QkY7MrgDdklcwRpyR8fM2SRFiJ2Otrzy\" alt=\"\"\/><\/figure>\n\n\n\n<p>Puede ser tan peque\u00f1o o grande, como prefieras, lo que importa es el detalle.&nbsp;<\/p>\n\n\n\n<p><strong>Ok, y entonces &#8230;\u00bfC\u00f3mo crear un Kit de bienvenida?&nbsp;<\/strong><\/p>\n\n\n\n<p>Primero debes pensar en un tama\u00f1o, qu\u00e9 tan peque\u00f1o o grande lo necesitas, y qu\u00e9 art\u00edculos le ser\u00edan m\u00e1s \u00fatiles acorde al puesto de tu trabajador, irte por algo \u00fatil c\u00f3mo una USB personalizada con tu logo, donde podr\u00edas cargar documentos c\u00f3mo una carta de bienvenida del equipo, as\u00ed como un folleto de preguntas frecuentes sobre la informaci\u00f3n importante de la oficina que sus nuevos empleados necesitan saber, o un infalible c\u00f3mo la taza donde tomar\u00e1 su caf\u00e9 todos los d\u00edas, aunque tambi\u00e9n podr\u00edas dejarnos hacer la selecci\u00f3n por ti, te ayudaremos a encontrar los art\u00edculos ideales, trabajaremos nuestra magia y armaremos un kit de incorporaci\u00f3n \u00fanico acorde a tus necesidades.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingtools.com.mx\/Giftbox01.php\">Aqu\u00ed<\/a> te dejamos un ejemplo de Kit, por si buscas un poco de inspiraci\u00f3n.\u00a0<\/p>\n\n\n\n<p><img decoding=\"async\" loading=\"lazy\" width=\"382\" height=\"381\" src=\"https:\/\/lh3.googleusercontent.com\/oDNlkY-UwR5afCNiqgVKIwAHrNhSZm4z5KxOInRZnkbanPKIKwYG-u44utkEXF8XbJDP0QkkZHjF_F9sQUSyuoyXTIYFQbz_MEJ3kGRNXPu-0OjBZMl-gKSSuBe4EHs1-s73UnRs\"><\/p>\n\n\n\n<p>Si necesitas ayuda y no sabes que promocionales deber\u00edas elegir para promover tu estrategia de Employer Branding,&nbsp;<strong>cont\u00e1ctanos.&nbsp;<\/strong>Estaremos encantados de ayudarte.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/marketingtools.com.mx\/Empresa\/wp-content\/uploads\/2019\/09\/logo-1.png\" alt=\"\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Sab\u00edas que aquellas empresas que tienen una fuerte marca empleadora, ven disminuir el coste de la contrataci\u00f3n en un 43% de media. \u00bfY c\u00f3mo esto es posible? Tus trabajadores son tus mejores aliados, son tus embajadores. Ellos saben exactamente c\u00f3mo es trabajar para tu empresa.&nbsp; Debes permitir que sean ellos quienes expliquen los beneficios que [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}}},"categories":[1,139],"tags":[17,135,137,138],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.7 (Yoast SEO v20.7) - 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